Infographics took over the Internet in 2013. Indeed, they are a great way to crystallize the findings from a lengthy report into a single clear visual with just the top highlights of data, comparisons, etc. But, too often organizations spend money hiring designers to do infographics that are too complex, get lost in the data, miss the forest for the trees, or because of other misguided approaches, lower trust in infographics across the board.
During a recent Communications Network webinar, Resource Media’s Liz Banse and Nicole Lampe shared seven best practices around the use of infographics, They also presented two case studies of successful infographic releases.
Watch the replay of the webinar (below) to learn:
- Creative approaches to translating numbers into concepts to which people can relate
- Best practices for making it easy for others to share your infographic on social media, and
- How to easily track results from your outreach efforts.
For those of you who want to delve more deeply into infographics, here are some helpful resources:
- A tip sheet on designing infographics that tell a story
- A Resource Media Pinterest board of favorite nonprofit infographics
- More visual communications resources at visualstorylab.org
- Free tools for designing your own infographics: Piktochart, Ease
l.ly, and Infogr.am
