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How to Find the Activation Point
One of the most vexing problems for anyone involved in social change is getting people to take action—especially those who say they already care deeply about specific issues or causes. In this webinar,...
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Doing Good By Design
How to make better graphic design choices for your foundation and be a more informed advisor to your grantees. Websites. Annual reports. Newsletters and brochures. As a foundation communicator, you’re...
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How to Avoid Getting Hung Up Framing Messages
A lot of the work you do as foundation and nonprofit communicators revolves around getting attention for the issues and causes that drive the work of your respective organizations. But have you ever...
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Want to Change the World? Target Women
Good foundation and nonprofit communications efforts rightly start with the question: What are we trying to accomplish? But just as important, if not more so, is: Are we aiming our messages at the...
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Are Your Communications Working? Here’s How You Can Find Out
Do you know if your communications are working? Have you ever asked? If the answer to both questions is “no,” you’re not alone. Few foundation communicators claim they regularly – if at all – formally...
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Why We Care and Why We Don’t
Why is it that news about a child trapped in a well here in America is more likely to galvanize public attention than reports about the deaths of hundreds of thousands in a genocidal war in Africa?...
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How to Use Social Media to Build Buzz
Has this happened to your organization: after experimenting with social media you found that nothing happened at all? If so, you’re not alone. One of the most frequent complaints from organizations...
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Here’s How To Stop the Spread of Foundation Jargon
Have you ever been presented with a draft of a publication from one of your esteemed colleagues so littered with jargon and other obscure words and phrases that its meaning was completely obliterated?...
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We Put PowerPoint On Trial
Is PowerPoint guilty of numbing minds, wasting countless hours, and generally degrading communication in our sector (not to mention the wider world)? Or has an innocent software been unfairly accused...
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We Asked. They Answered: Do Annual Reports Still Matter?
This week the Communications Network held a webinar that had been previously billed as a “no-holds” barred conversation about the value of annual reports to foundation communications. It definitely was...
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Can Foundations Train Their Grantees to Be Effective Communicators?
The way Eric Brown, communications director for the William and Flora Hewlett Foundation, tells it in a recent Communications Network webinar, it wasn’t a sudden “Eureka moment” that sparked his desire...
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How Peer Pressure Can Change the World
Used positively, peer pressure has led teens in America to rebel against cigarettes and teens in Africa to protect themselves from AIDS. It has brought worshippers into a closer relationship with God....
View ArticleRead This and Pass It On: What Makes Some Content Go Viral (Webinar)
Ever wonder why some online content goes viral and other articles, videos and blog posts just sit there? Stop wondering. We have the answers in this replay of a Communications Network webinar. Our...
View ArticleHow to Spruce Up Your Online Publications (and Save a Tree in the Process)
Not long ago, foundations routinely produced print documents meant to be held and read. Now, with more and more organizations shifting to online publishing, the resulting “publications” are beheld and...
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Why Bad Video Happens to Good Causes (VIDEO)
Video is everywhere. Collectively, we upload 48 hours of video to YouTube every minute. Nonprofits and foundations upload hours of video to their websites, Twitter accounts and Facebook pages. It seems...
View ArticleSink or Swim? Jumping Into the Pool of Foundation Communications (VIDEO)
At the Communications Network, we get a lot of questions from people new to foundation communications. Whether it’s someone who just crossed the bridge from the corporate communications world, a...
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Are Grantees Using Foundations’ Social Media? (VIDEO)
Social media is increasingly ubiquitous, but it can be hard to know what impact your efforts are having on your followers. With survey responses from more than 6,000 grantees about their experiences...
View ArticleThe Art and Science of Storytelling (VIDEO)
As communications professionals, storytelling is what we do. We do it because it is one of the best ways to evoke an emotional connection to an abstract issue – to put a human face on the messages we...
View ArticleSeeing is Believing: Data Visualization for Philanthropy (VIDEO)
Chances are good that your organization is sitting on a pile of data. How do you take those vital nuggets of information hidden in files and trapped behind your four walls and shape them in ways that...
View ArticleAvoiding the Blind Spot: Telling Your Story with Pictures (VIDEO)
You’ve probably heard countless times that a picture is worth a thousand words. But how often have you actually heeded that advice and opted for a picture instead of a paragraph to create powerful...
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